Solo Founder — Independent
2025 — now
Designing, vibe-coding and shipping five SaaS products end-to-end from Buenos Aires.
Curriculum Vitae
Aleksandr Borisov
Product Designer · Buenos Aires, Argentina
Product Designer with 10 years of experience in SaaS and AI, focused on growth-driven UX/UI and conversion optimization. Over the past 5 years I've helped startups scale products from MVP to five- and six-figure recurring revenue, leading the design process from concept to launch.
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Live products
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Years designing
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Avg CVR lift
0fig
MRR scaled
Product Designer — MarsX
Aug 2023 — Jan 2026
Startup studio launching and scaling multiple SaaS and AI products in parallel.
- Scaled multiple products from early MVP to stable five- and six-figure MRR through strategic marketing site and core product redesigns.
- Led marketing site redesigns that lifted conversion 30%+ and cut pre-sale support requests 40%+ via clearer value comms and onboarding.
- Owned the full design lifecycle: research → wireframes → high-fidelity UI → front-end implementation in HTML/CSS/JS/Tailwind → live deploy.
FigmaMVPUI/UXPrototypingCROPH LaunchAnalyticsSEOHTMLCSSClaude Code
UI/UX Designer — Instadapp
Feb 2021 — Apr 2023
Leading DeFi platform for managing and optimising crypto assets.
- Integrated new protocols while preserving platform stability and existing system constraints.
- Ran usability audits and led MVP design for new desktop and mobile DeFi products.
- During my tenure the platform grew 10× and secured a $10M Series A.
FigmaUI/UXDesign SystemsDeFiCryptoPrototypingSaaSA/B TestsMVP
UI Designer — LAD Network
Jun 2020 — Apr 2021
Browser-extension studio shipping ad blockers, VPNs and reading tools. Owned UI design, landing pages, branding and marketing collateral.
UI/UX Designer — Light-tech.io
Nov 2018 — Mar 2020
Designed and improved WIX website-builder extensions: app interfaces, redesigns, testing, platform-guideline compliance and promotional materials.
Solo FoundingVibe CodingClaude CodeCursorFigmaMVP DesignNext.jsReactTypeScriptTailwindShadcn/uiZodiOS / SwiftUIApp Store LaunchSupabasePostgreSQLVercelResendStripeRevenueCatMeta APIX APITikTok APILinkedIn APIGoogle APIOAuthAnthropic APIOpenAI APISEOCROA/B TestingPostHogPH Launch
- 2024
Skillbox — “HTML + CSS”
- 2022 — 2023
Skillbox — “UX Design”
- 2018
Skillbox — “Web Design PRO”
Russian · NativeEnglish · B2+
Husband and proud father of a beautiful daughter. I love travelling, music, and a good mate or glass of wine. Last year I launched my solo project in the wine-tourism niche — WineryHotels.com. Lately I've also gotten into vibe coding as a hobby alongside listening to startup podcasts.